Some support to my iOS/Apple TV post. Might not get apps on your TV at launch, but it looks like apps on your TV could be part of a future Apple TV software update. Cool.
The iPad is a pretty cool device, people love them. That said, I hear so many people that it isn’t really the game changer they thought it would be. They say that because the iPad doesn’t really give us anything we couldn’t do before on a laptop or a smartphone. The iPad just gave us a new form actor. Then it was iOS4, the next gen iPhone/iPad OS which brings us a bunch of much needed new features (multi-tasking is the big one, even though it’s not true multi-tasking). Now there’s whispers that Apple will be announcing a new Apple TV with iOS4. Sure, like the iPad we just get a new form factor… but man, what a form factor! We’re talking apps on our HD TV! Big and beautiful! Match this new Apple TV with the magic trackpad, a bluetooth keyboard and the little apple remote and we have ourselves a pretty awesome couch-sitting-tv-watching-interacting experience. And from marketing POV, iAds would part of the deal. This is something the traditional agencies will be all over, a new way to focus on the TV again. :)
But innovation isn’t an idea. True innovation is found through people and process. Although people can certainly be sexy, process isn’t known as the sexiest thing going. Ideas can come from innovation, but it doesn’t work the other way around. Ideas are just that, ideas. Lets focus a little less on ideas and focus more on the people we work with and the processes we use.